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How your core values define you as a person and as an organisation.

As an entrepreneur, it’s important to understand the values that you hold. These values are what give your company its identity and shape how you interact with your customers. The most successful entrepreneurs have a solid grasp on their own beliefs in order to be able to translate them into actionable steps for their employees and team members. Understanding your company’s values will make it easier for everyone involved in the business, because they know what is expected of them and can act accordingly.

Values alone won’t make your company successful, but they will help to guide it in the way that you want and need. They are what gives your business personality and sets the tone for how employees work together without a lot of direction from managers. After all, if there’s one thing that we know about business it’s that there are no guarantees.

Let’s look at the Love to Launch company values.

We are a world-class company: We’re only interested in building a world-class company (team, product, experiences, coaching).

Above and beyond: We go above and beyond for our customers and prove to them that we care – and we don’t do it for applause.

Customer success first: Our customer’s success comes before our own profits and we never make customers pay for our scaling mistakes.

We invest in ourselves: We’re lifelong learners and invest in our own growth.

We are results-obsessed and innovative: If there’s a better and easier way, we’ll find it.

As a business, our values are at the centre of everything we do, and our entire team holds these values to heart.

If you don’t have clear company values, consider this a prompt to think about how your personal core values can be translated into business. You’ll inevitably make mistakes when you’re just starting out and it’s important to learn from those mistakes in order to grow as an organisation. The more solidified your company’s beliefs are the easier it will be to make the right decisions when you’re not sure.

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